Functional drinks as a premium category

Until now, low-alcohol or alcohol-free drinks have been a matter of subtraction. The focus has been on recreating wine, beer and spirits as authentically as possible without ethanol. Recently, however, a growing number of international companies in the low- and no-alcohol segment have been taking a different approach: ‘What can be added to a drink?’

Released on 21/10/2026

Raw materials
Marketing & Sales
Craft Drinks
non-alcoholic beverages
wine & sparkling wine
spirits
beer

A post by

Annick Seiz

Ambassadress of Delight

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