Supporting programme of BrauBeviale

Supporting programme

Actively shaping change

Under the overarching theme “Time for Opportunities”, the BrauBeviale supporting programme offers concrete ideas on how companies can turn current challenges into sustainable competitive advantages.

The key question is no longer whether the industry is changing – but how actively companies are harnessing these changes to their advantage.

Discover:

• What is already possible ... In the Pilot Area in Hall 9, pilot projects from the industry are broadening horizons.
• Which topics are driving the industry ... On the Main Stage in Hall 9, you can learn about developments shaping the beverage industry through keynotes and panel discussions.
• The taste of something new... At the Discovery Bar in Hall 6, you can sample innovative drinks that are setting new trends.
• What matters in detail... In the Focus Corner in Hall 9, you’ll learn what to look out for in a workshop atmosphere.
• Who’s new to the scene... In the Startup Zone in Hall 7, you’ll get to know the industry’s newcomers.
• Where the industry celebrates... At the trade fair party on Tuesday evening. This time at a new venue and with a new concept. Stay tuned...

A programme preview will be available from May. Programme details will be available from September.